A compelling brand activation idea can capture your customers’ attention for a long time and set a benchmark for your industry. Elevating brand presence, fostering emotional connection, enhancing customer interaction, and boosting brand awareness are the right activation campaigns that can do much more than all. Scroll down to learn more about how you can create a memorable brand activation event with the best event planners in Bangalore.
What is brand activation?
Unlike conventional branding methods, brand activation involves direct engagement between business representatives and consumers, nurturing brand loyalty and trust. For example, when a brand wants to launch its product without relying on traditional advertising methods, it prefers to create a more immersive experience to connect to its audience. Event planners in Bangalore adopt various forms of brand activation, including experiential marketing initiatives, immersive events, and interactive campaigns.
What is a strategy for brand activation?
The best way to plan your activation strategy starts with determining your goals. Once you know your goals, you can gradually work towards accomplishing them. Whether it’s more sign-ups or customer acquisition, having clear-set goals is the first step to planning the best brand activation strategy. Below are a few of the strategies for band activation adopted by event management companies in Chennai:
Experiential marketing
It involves creating memorable and interactive, immersive experiences for customers. Examples are pop-up events, live demonstrations, or immersive installations that foster deep connection and customer loyalty.
Digital marketing campaigns
Brands can leverage social media platforms by creating engaging and immersive consumer experiences. These campaigns leave a long-lasting impression on consumers and bring a personal touch to your brand.
Sampling campaigns
Such campaigns allow consumers to try products firsthand and experience the brand tangibly. The brand offers product demonstrations, free samples, or trial offers to help consumers understand the features and benefits of services and products.
In-store events
These events allow consumers to interact with the brand in a physical setting. By integrating physical events, brands can give buyers a memorable experience. Some examples of similar events are interactive displays or touchscreen kiosks that provide product information, showcase new features, or offer personalised recommendations based on customer preferences.
How to Plan the Perfect Brand Activation: The Guide
Plan the perfect brand activation event with Madmaze, one of the best Event Planners in Bangalore. We believe brand activation is a dynamic journey involving careful planning, creative execution, and thorough evaluation. Now let us help you with some ideas for the perfect brand activation event in the city:
- Goal: User sign-ups
- Experiential marketing event
- Trade show
- Digital marketing campaigns
Goal: Increased impressions/brand awareness
- Sampling campaign (giveaways)
- In-store/virtual events
- Digital marketing campaigns
- Influencer marketing
Goal: Customer acquisition
- Digital marketing campaigns like PPC, display advertising, etc.
- Interactive events
- Live demonstrations
Goal: Social media engagement
- Social media contest
- Social media movement
- Behind-the-Scenes series
- Influencer marketing
Examples & Ideas for Brand Activation
Now that we have said enough about brand activation campaigns, let’s examine brands that have used brilliant activation campaigns to acquire customers.
Revolve festival
During their annual celebrity party, they handpick influencers or celebrities to party with while the music plays. In this way, influencer marketing helps the brand generate the majority of its sales while driving awareness.
Hubspot & INBOUND
‘Inbound’ is Hubspot’s way to drive brand awareness, customer sign-ups, and generate sales. The yearly event brings out the best in the team and bonds with its consumers like no other.
CALM & Project 84
With prevailing suicide cases in the UK, a suicide prevention charity created 84 life-size sculptures of hooded men and erected them on one of the UK’s best TV network’s buildings. The number 84 denoted the number of men taking away their lives weekly.
Harry Potter drone show
‘The Order of the Phoenix’ at Hollywood Cemetery, Cinespia, was celebrated by a spectacular drone show. Innumerable drones lit up the night sky, featuring Harry Potter’s imagery and recreating moments from the movies. This larger-than-life experience created an emotional connection with the audience and also tapped into viewers’ nostalgia.
Integrating your digital and physical brand activation demands service-oriented architecture that ensures the right data flow among the channels. As experts in Physical events Integration, we promise to leverage your in-store assets while integrating your data and systems. Connect with us to enable a seamless omnichannel experience, improving customer experience and satisfaction.
