Madmaze Studios Private Limited
Second Edition
MadBytes #1:
What If You Could Just… Call a Country? ☎️🌍
Yeah, you heard that right! No, not customer care. And definitely not a bot saying, “Press 1 for tourism.” An actual human.
That’s exactly what Sweden did. They launched The Swedish Number: a public phone number where anyone, anywhere in the world could call… …and get connected to a random Swedish citizen.
- No scripts.
- No rehearsed talking points.
- No PR-filtered conversations.
- Just real people talking about real life in Sweden, and to promote tourism, openness, and 250 years of free speech.
Simple idea? Yes. Small impact?Absolutely not.
- Nearly 200,000 calls came in from around 190 countries
- 34,000+ Swedes signed up as volunteer ambassadors
- The campaign generated a wild 9 BILLION impressions
- And pulled in around $146 million worth of earned media
- …with basically zero media spend. Casual.
The campaign turned Sweden into one of the most talked-about destinations in the world and picked up multiple awards for creativity along the way, including a Cannes Lions Grand Prix.
Because sometimes, the smartest campaigns don’t “sell” at all.
They connect.
And honestly?
That’s what made this brilliant.
In a world full of polished ads and perfectly curated content,
Sweden handed the mic to its people.
Risky?
Maybe.Memorable?
100%.
And while some brands build campaigns around impressions…
The best ones build conversations people actually want to be part of.
And speaking of experiences people want to be part of…
And speaking of experiences people want to be part of…
MadBytes #2:
13,000+ Footfalls. 6,000+ Kids. One Massive Experience Pulled Off Seamlessly
(PS. Our event appetite is very “darbar unlimited meals” coded.)
Some events are “big.”
And then there are events where:
- the crowd keeps multiplying
- trampolines deserve employee benefits
- and walkie-talkies buzzing all day
Petit Infoscion Day 2026 for Infosys?
Yeah. That level
Here’s what people experienced:
- game zones buzzing all day
- trampolines working overtime
- 50+ food stalls keeping everyone happy and fed
- performances, stages, music, energy… all day long
And somewhere in the middle of all that:
footfalls
tiny tots
acres transformed into an experience playground
of print and branded setups
members making sure the chaos stayed controlled