The most important aspect of an event lies in the creatives. They are used as an effective communication medium and also double up as marketing material in most events. There are multiple ways of displaying the creatives during the event, it can be a back drop, a standee, a welcome board and so on and so forth. Once we decide on the event creatives the next question would be, how do we display them?
The technology behind printing the creatives has evolved significantly from the primitive wood block method. And with the rise of Digital Printing in 1993, the amount of time taken and the quality of output has revolutionized an untapped market and there has been no turning back from there.
There are predominantly two cost effective ways which are used for displaying the creatives for an event, one is the traditional flex printing (PVC material) and the other is using LED screens/panels to display the same. Other methods such as printing on canvas and other possible materials are not outdoor friendly and not as sturdy as the flex.
Pros and Cons of Flex and LED displays:
1. Flex PVC Material
| Pros | Cons |
| Weather Proof – Outdoor & Indoors | The creatives are static – we cannot keep changing as its fixed |
| Easy to mount | Takes longer to decompose |
| Technical labour is not required | Takes time to dry |
| Sturdy and doesn’t rip | Higher Carbon Foot print |
| Long lasting | |
| Resistance to UV degradation |
2. LED Screen/Wall
| Pros | Cons |
| Weather Proof – Outdoor Panels available | Panel Sizes are fixed – Although a lot of strips and curves are currently available |
| A lot of different creatives can be used | Technical Labour is required |
| Easier to manage from a console | Requires external power |
| Installation is easy | |
| Grander output | |
| Carbon foot print is lesser |
We at Madmaze are moving towards technical productions, which add more grandeur and give the client more options to explore for displaying their brands on the go and stay agile even in your events.
