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Madmaze Studios Private Limited

Author: ragunath@webdoux.com

MadShots – Third Edition The Ad That Told You Not to Buy – And Sold More Because of It. How Patagonia ran the most counterintuitive ad in retail history and turned honesty into a growth engine It was Black Friday. The single biggest shopping day of the year. Every...

MadShots – Second Edition MadBytes #1: The Swedish Number: How One Phone Call Generated 9 Billion Impressions Imagine dialling a random number and getting connected to a fisherman in Gothenburg. Or a chef in Stockholm who recommends a meatball recipe. Even Sweden's Prime Minister,...

MadShots – First Edition MadBytes #1: This Campaign Changed Prices 5000+ Times… Based on Internet Mood. Took us a second, too. Snickers had a wild thought: “What if we priced chocolate based on how angry people are online?” So they built Hungerithm. A system...