Madmaze Studios Private Limited
MadShots – Fourth Edition The Day a Mobile Game Escaped Your Screen, And Landed in a City Square How T-Mobile brought Angry Birds to life and exceeded its revenue target by 600% In May 2011, something strange appeared in a public square in Barcelona. A...
MadShots – Third Edition The Ad That Told You Not to Buy – And Sold More Because of It. How Patagonia ran the most counterintuitive ad in retail history and turned honesty into a growth engine It was Black Friday. The single biggest...
MadShots – Second Edition MadBytes #1: The Swedish Number: How One Phone Call Generated 9 Billion Impressions Imagine dialling a random number and getting connected to a fisherman in Gothenburg. Or a chef in Stockholm who recommends a meatball recipe. Even Sweden's Prime Minister,...
MadShots – First Edition MadBytes #1: This Campaign Changed Prices 5000+ Times… Based on Internet Mood. Took us a second, too. Snickers had a wild thought: “What if we priced chocolate based on how angry people are online?” So they built Hungerithm. A system...