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15 Jun

Posted at 13:19h in Madshots by

Second Edition MadBytes #1: The Swedish Number: How One Phone Call Generated 9 Billion Impressions Imagine dialling a random number and getting connected to a fisherman in Gothenburg. Or a chef in Stockholm who recommends a meatball recipe. Even Sweden's Prime Minister, Stefan Löfven,...

09 Jun

Posted at 11:39h in Madshots by

First Edition MadBytes #1: This Campaign Changed Prices 5000+ Times… Based on Internet Mood. Took us a second, too. Snickers had a wild thought: “What if we priced chocolate based on how angry people are online?” So they built Hungerithm. A system that didn’t...